It is best to take a view on turnaround in demand conditions only around September by which time it will be clear if monsoons have panned out as expected, says Saugata Gupta, MD & CEO of Marico. Pay revisions due to upcoming Seventh Pay Commission will certainly improve sentiment but may not immediately translate into consumption, feels Saugata Gupta, Managing Director and CEO of fast moving consumer goods major Marico . Speaking to CNBC-TV18 Gupta says it is best to take a view on demand conditions and its impact on volume growth only around September by which time it will be clear if monsoons have panned out as expected. As of now, the company expects about 8 percent volume growth in FY17. He does not expect any further price cuts to be taken in its Parachute range of products as key raw material (Copra) prices are likely to have bottomed out. "These products are consumed more in rural markets which are yet to recover, so we need to maintain a balance between volume growth and market share,"he says.
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