Apollo Tyres shares touched a 52-week high of Rs 215.90, up 4 percent intraday Friday after the company has inked a global sponsorship agreement with Manchester United Football Club for the next three years. After completion of three years of regional association with Manchester United Football Club, which helped the company increase brand visibility across geographies, the two organisations have now inked a global sponsorship agreement for the next 3 years, Apollo Tyres said in a statement. As part of the deal, Apollo Tyres will now be the official global tyre partner for the world's leading football club, it added. “We believe that the global partnership will further help us position our brand and the products in the minds of the consumers across geographies, in addition to being visible to the 659 million fans of the club,” Apollo Tyres Chief Marketing Officer Marco Paracciani said. The three—year association with Manchester United has supported the company’s business expansion plans especially in India, Middle East, South East Asia and Africa, he added. The company’s three years of regional association with Manchester United, which started with India and the UK in August 2013, was later extended to more than 100 countries.
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